Banknorth Vermont and the University of Vermont have entered into a three-year sponsorship agreement. The deal, which will run through the end of the 2005-06 academic year, is worth $234,000 over its term. Under the agreement, Banknorth will become the official bank sponsor of Vermont athletics.
The company will become the title sponsor of the annual women's basketball tournament, a top early season event, and will share the title sponsorship of the men's ice hockey tournament.
"Banknorth has a longstanding tradition of supporting UVM, and this agreement takes that support to a new level to reach our entire campus, says Chris McCabe, assistant vice president for marketing and business development, who helped negotiate the agreement.
Other components of the deal include:
- Student gift bags in all dorm rooms
- Signage at Gutterson Fieldhouse, including center-ice logos, dasher-board ads, Zamboni signage and a backlit sign and home bench "wrap"
- Signage in Patrick Gym (two permanently mounted vinyl banners located beneath each scoreboard)
- Signage at Centennial Field, and sole sponsorship of the "Best Seat In the House" promotion, where the first 500 UVM students will receive a fold-out chair to watch Vermont vs. North Carolina in men's soccer on Sept. 7
- Ads in basketball and men's hockey media guides and game programs produced by the Vermont Office of Athletic Communications
- Hospitality and promotional events, including receptions and fan giveaways
- Licensed use of the newly redesigned V-cat logo
- Automatic Teller Machines on campus, making Banknorth the exclusive supplier of ATMs at the University of Vermont
"We are very excited to continue and strengthen our partnership with the university, says Philip R. Daniels, president of Banknorth Vermont. "With Banknorth's focus on education and youth, our support of the University of Vermont has always been a natural fit."
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